VC Students
We volunteered to design an unique identity for the MA Visual Communication programme students at the RCA2023 graduate show at Truman Brewery in London. To differentiate it from the polished official branding, a minimal and text-based identity was constructed based on our team member Neha’s writing.
We brutally and meticulously laid out the bright red texts on a white background and set the texts in Avara, an unique, open-source typeface. Each of the sentences responds to the programme and each of its pathways.
These text-based graphics then became the key visuals on the official RCA2023 website, as well as promotional materials on the @rcavisualcomm Instagram page.
These text-based graphics then became the key visuals on the official RCA2023 website, as well as promotional materials on the @rcavisualcomm Instagram page.
Apart from digitals, we also made several printed and handmade materials tailored for the exhibition space, including thematic posters screenprinted on airy bible paper to signal the Visual Communication area within the school-wide show. We also made Risograph take-away posters for the show visitors, which contained the complete text, printed in RISO red ink, on a light, off-white newsprint style stock.
We hand-drawn a sign for our shop, “Avant Garage”. With the help of other students, we also matched the colour of the furnitures in the exhibition space: floor cushions and hand-painted red shelvings for the reading corner, showcasing VC students’ publications.
Explain Yourself
Hairun Li and I offered to take on the design of Explain Yourself, an annual anthology of Visual Communication students’ statements about their practices at the RCA. We decided to use this opportunity to expand the visual system we came up with for the RCA VC show.
This issue was named What’s Left Behind because we were the last two-year MA students of the programme. Taking advantage of the e-book format, Hairun and I placed texts and images in the margins where it would’ve been trimmed off if this was a physical book, so literally, what’s left behind.
This issue was named What’s Left Behind because we were the last two-year MA students of the programme. Taking advantage of the e-book format, Hairun and I placed texts and images in the margins where it would’ve been trimmed off if this was a physical book, so literally, what’s left behind.
TEAMVicky Evans
Seenyoung Kang
Hairun Li
Neha Mishra
Joo Yeoun Yoo