RCA VC Identity
2023
My team and I volunteered to design an unique identity for the MA Visual Communication programme students at the RCA2023 graduate show. To differentiate it from the polished, official branding, a minimal and text-based identity was constructed based on our team member Neha’s writings.
FORM A1 & A4 posters
web identity
web identity
ROLE Art Direction
Design
Workshop
Design
Workshop
We brutally laid out the bright red texts on a white background and set the texts in Avara, an unique, open-source typeface. Each of the sentences responds to the programme and each of its pathways:
These text-based graphics then became the key visuals on the official RCA2023 website, as well as promotional materials on the @rcavisualcomm Instagram page.
- Visual Communication: Follow the hum of the last (un)touching atoms.
- Experimental Communication: Seek the sublime that bequests surrender.
- Graphic Design: Rest in kerning. Create for crisis. Create for care.
- Illustration: Can we ever begin from the beginning?
These text-based graphics then became the key visuals on the official RCA2023 website, as well as promotional materials on the @rcavisualcomm Instagram page.
Apart from digital platforms, we also made several printed and handmade materials tailored for the exhibition space. For example, to signal the Visual Communication area within the school-wide show, we made thematic posters screenprinted on airy bible paper. We hand-drawn a sign for our programme shop, “Avant Garage”. We also made Risograph take-away posters for the show visitors, which contained the complete text, printed in RISO red ink, on a light, off-white newsprint style stock.
With the help of other students, we also matched the colour of the furnitures in the exhibition space: floor cushions and hand-painted red shelvings for the reading corner, showcasing VC students’ publications.
