Brutalism, Maximalism and Amateurism
of The New Ugly in Chinese Graphic Design
of The New Ugly in Chinese Graphic Design
2022
FormA4
34 pages
digital dissertation
34 pages
digital dissertation
Roledesign
writing
research
translation
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writing
research
translation
edit
I wrote my MA dissertation on the New Ugly, a graphic design style populated by Chinese and East Asian designers since the late 2010s, and argued for its historical and cultural significance. Many works that fall into this style challenge both Western and Chinese design principles while criticising the rapid capitalistic development and its effect on Chinese people.
This dissertation featured works that are not mine, for academic purpose only. If you’re the creator of any of the images and do not wish to be featured on this site, please contact me to take it down.If you’re curious about Chinese graphic design, you should check out A Brief History of Chinese Graphic Design, which I wrote for RCA VC’s website, content-free.net.